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brand leader n. Õ¼Êг¡×î´ó·Ý¶îµÄÆ·ÅÆ£¬ÃûÅÆ
brand loyalty n. £¨Ïû·ÑÕߣ©¶ÔÆ·ÅƵÄÖÒʵ
break even v. ÊÕÖ§ÏàµÖ£¬²»¿÷²»Ó¯
break even point ÊÕÖ§ÏàµÖµã, Ó¯¿÷ƽºâµã
breakthrough n. Í»ÆÆ
brief n. ÕªÒª
brochure n. С²á×Ó
broker n. ¾¼ÍÈË£¬´úÀíÈË
bull market Å£ÊÐ
budget n. Ô¤Ëã
bulk n. ´óÁ¿£¨»õÎ adj. ´óÁ¿µÄ
bust adj. ÆÆÁ˲úµÄ
buyout n. ÂòÏÂÈ«²¿²úȨ
C
CAD(=Computer Aided Design) n. ¼ÆËã»ú¸¨ÖúÉè¼Æ
call n. ´òµç»°
call on v. ºôÓõ£¬Ô¼Ç룬°Ý·Ã
campaign n. Õ½ÒÛ£¬Ô˶¯
candidate n. ÇóÖ°Õߣ¬ºòÑ¡ÈË
canteen n. ʳÌÃ
canvass v. Õ÷ÇóÒâ¼û£¬È°Ëµ
capacity n. Éú²ú¶î£¬£¨×î´ó£©²úÁ¿
caption n. ÕÕƬ»òͼƬϵļò¶Ì˵Ã÷
capital n. ×ʱ¾£¬×ʽð
capture v. Ó®µÃ
cash n. ÏÖ½ð£¬ÏÖ¸¶¿î v. ¶ÒÏÖ
cash flow n. ÏÖ½ðÁ÷Á¿
case study n. °¸Àý·ÖÎö
catalogue n. Ŀ¼£¬²úƷĿ¼
catastrophe n. ´óÔÖÄÑ£¬´ó»ö
CEO n. Chief Executive Officer£¨ÃÀ£©×ܾÀí
chain n. Á¬Ëøµê
challenger n. ÌôÕ½Õß
channel n. (ÉÌÆ·Á÷ͨµÄ)ÇþµÀ
charge n. ʹ³Ðµ££¬Òª£¨¼Û£©£¬°Ñ¡¡¼ÇÈ루Õ˲áµÈ£©
chart n. ͼ±í
checkout n. ¸¶¿į̂
chief adj. Ö÷ÒªµÄ£¬Ê×ϯµÄ£¬×ܵÄ
CIF, c.i.f. ³É±¾±£ÏշѼÓÔË·Ñ
circular n. ´«ÔĵÄС²á×Ó£¨´«µ¥µÈ£©
circulate v. ´«ÔÄ
claim n./v. ÒªÇó£¬Ë÷Åâ
client n. ίÍÐÈË£¬¹Ë¿Í
cold adj. ûÈËÕÒÉÏÃÅÀ´µÄ£¬ÉúÒâÇåµµÄ
commercialise v. ʹÉÌÆ·»¯
commission n. Ó¶½ð
*commitment n. ³Ðŵ
commodity n. ÉÌÆ·£¬»õÎï
company n. ¹«Ë¾
limited (liability) company (ltd.) ¹É·ÝÓÐÏÞ¹«Ë¾
public limited company (plc) n. ¹ÉƱÉÏÊй«Ë¾
compensate v. ²¹³¥£¬³ê±¨
compensation n. ²¹³¥£¬³ê½ð
compete v. ±ÈÈü£¬¾ºÕù
competition n. ±ÈÈü£¬¾ºÕù
competitor n. ¾ºÕùÕߣ¬¶ÔÊÖ
competitive adj. ¾ºÕùÐÔµÄ
component n. »úÆ÷Ôª¼þ¡¢×é¼þ¡¢²¿¼þ£¬²¿·Ö
concentrated marketing n. ¼¯ÖÐÓªÏú²ßÂÔ
condition n. Ìõ¼þ£¬×´¿ö
*configuration n. É豸µÄ½á¹¹¡¢×éºÏ
conflict n. ³åÍ»£¬ÕùÂÛ
*conglomerate n. ×ÛºÏÉÌÉ磬¶àÔª»¯¼¯ÍŹ«Ë¾
*consolidate v. ÕÊÄ¿ºÏ²¢
*consortium n. ²ÆÍÅ
constant adj. ºã¶¨µÄ£¬²»¶ÏµÄ£¬¾³£µÄ
consultant n. ×ÉѯÈËÔ±£¬¹ËÎÊ£¬»áÕïÒ½Éú
consumables n. ÏûºÄÆ·
consumer durables n. ÄÍÓÃÏû·ÑÆ·£¨È磺ϴÒ»ú£©
consumer goods n. Ïû·ÑÆ·£¬Éú»î×ÊÁÏ
*contingency n. ÒâÍâʼþ
continuum n. Á¬Ðøʱ¼ä
contract n. ºÏͬ£¬ÆõÔ¼
contractor n. ³Ð°ìÉÌ£¬³Ð½¨ÈË
contribute v. Ìṩ£¬¾èÏ×
contribution n. ¹±Ï×£¬¾èÏ×£¬Ë°
conversion n. ¸Ä×°£¬¸ÄÔì
conveyor n. ÔËËÍ£¬´«µÝ£¬×ªÈÃ
core time n. £¨µ¯ÐÔ¹¤×÷ÖƵģ©»ù±¾ÉÏ°àʱ¼ä£¨Ô±¹¤Óڴ˶Îʱ¼ä±ØÐëÉϰ࣬µ¯ÐÔÖ»¶Ô³ý´ËÒÔÍâµÄʱ¼äÓÐЧ£©
cost n. ³É±¾
fixed costs ¹Ì¶¨³É±¾
running costs ÈÕ³£¹ÜÀí·ÑÓÃ
variable costs ¿É±ä³É±¾
cost-effective adj. ºÏËãµÄ£¬ÓÐЧÒæµÄ
costing n. ³É±¾¼ÆË㣬³É±¾»á¼Æ
credit n. ÉÞ¹º£¬ÉÞ¹ºÖƶÈ
credit control ÉÞÏú¹ÜÀí£¨¼ì²é¹Ë¿Í¼°Ê±¸¶¿îµÄÌåϵ£©
letter of credit ÐÅÓÃÖ¤
credit limit ÉÞÏúÏÞ¶î
credit rating ÐÅ´ûµÄÐÅÓõȼ¶£¬ÐÅÓþÆÀ¼Û
creditor n. ծȨÈË£¬´û·½
*creditworthiness n. ÐÅ´û¼ÛÖµ£¬ÐÅ´ûÐÅÓÃ
crisis n. Σ»ú£¬×ªÕÛµã
critical adj. ¹Ø¼üµÄ
*critical path analysis n. ¹Ø¼ü;¾¶·ÖÎö·¨
currency n. »õ±Ò£¬Á÷ͨ
current adj. ͨÓõģ¬ÏÖÐеÄ
Current account ÍùÀ´ÕÊ»§£¬»îÆÚ£¨´æ¿î£©»§
current assets n. Á÷¶¯×ʲú
current liabilities n. Á÷¶¯¸ºÕ®
customise v. °´¹Ë¿ÍµÄ¾ßÌåÒªÇóÖÆÔ죨»ò¸ÄÔìµÈ£©£»¹Ë¿Í»¯
cut-throat adj. ²Ð¿áµÄ£¬¼¤ÁÒµÄ
cut-price a. Ï÷¼Û£¨³öÊÛ£©µÄ
CV(=curriculum vitae) n. ¼òÀú£¬ÂÄÀú
*cycle time n. Ñ»·Ê±¼ä
D
damages n. Ë𺦣¬Ëðʧ
deadline n. ×îºóÆÚÏÞ
deal n. ÓªÒµÐÒ飬ÊýÁ¿ v. ½»Ò×
dealer n. ÉÌÈË
debit n. ½è·½£¬Ç·µÄÇ®
v. ¼ÇÈëÕÊ»§µÄ½è·½
debt n. Ç·¿î£¬Õ®Îñ
to get into debt ¸ºÕ®
to be out of debt ²»Ç·Õ®
to pay off a debt »¹ÇåÕ®Îñ
debtor n. Õ®ÎñÈË
aged debtors ³¤ÆÚÕ®ÎñÈË
declare v. É걨£¬ÉùÃ÷
decline n./v. Ë¥ÍË£¬»ºÂý£¬Ï½µ
decrease v. ¼õÉÙ
deduct v. ¿Û³ý£¬¼õÈ¥
default n. Î¥Ô¼£¬Î´ÂÄÐÐ
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defect n. ȱÏÝ
defective adj. ÓÐȱµãµÄ
defer v. ÍƳÙ
deferred payments n. ÑÓÆÚÖ§¸¶
deficit n. ³à×Ö
delivery cycle n. ½»»õÖÜÆÚ
*demand management n. ÐèÇó¹æ»¯
demotivated adj. Ïû¼«µÄ£¬Àä̸µÄ
deposit n. ´¢ÐԤ¸¶£¨¶¨½ð£©
depot n. ²Ö¿â
depreciate v. ±áÖµ£¬£¨¶Ô×ʲú£©ÕÛ¾É
depressing adj. ÁîÈ˾ÚÉ¥µÄ
deputy n. ´úÀíÈË£¬¸±Ö°£¬´úÀí
devalue v. »õ±Ò±áÖµ£¨Ïà¶ÔÓÚÆäËü»õ±Ò£©
diet n. Òûʳ£¬Ê³ÎÌØÖÖÒûʳ
differentiation n. Çø·Ö£¬¼ø±ð
dimensions n. ³ß´ç£¬Ãæ»ý£¬¹æÄ£
direct v ¹ÜÀí£¬Ö¸µ¼
director n. ¾Àí£¬Ö÷¹Ü
Managing Director n. ×ܾÀí
direct cost n. Ö±½Ó³É±¾
direct mail n. £¨É̵êΪÕÐÀ¿ÉúÒâ¶øÏòÈËÃÇͶ¼ÄµÄ£©Ö±½ÓÓʼþ
direct selling n. Ö±Ïú£¬Ö±½ÓÏúÊÛ
directory n. Ö¸ÄÏ£¬ºÅÂë²¾
discount n. ÕÛ¿Û£¬ÌùÏÖ
dismiss v. Èá¡À뿪£¬´ò·¢×ß
dismissal n. ´ò·¢×ß
dispatch n./v. µ÷Dz
display n./v. Õ¹³ö£¬ÏÔʾ
dispose v. °²ÅÅ£¬´¦Àí£¨ÊÂÎñ£©
dispose of È¥µô£¬Çå³ý
distribution n. ·ÖÅ䣬·Ö·¢£¬·ÖËͲúÆ·
*diversify v. ´ÓʶàÖÖ¾Óª£»¶àÑù»¯
divest v. °þ¶á
dividend n. ¹ÉÏ¢£¬ºìÀû£¬ÄêÏ¢